Instagram Bio-Interest stickers

─── 2023
Evolving a feature that teens resonate with to help them express themsevles.

Teens feel that instagram has become too high pressured and is opting for apps that feel more lightweight and authentic like snapchat or Tik Tok.

In response, Meta put together the Youth Experience team to build new 0-1 features and identify and build innovative experiences that meet the evolving needs of teens.

Teen value 1


Teens value connection and collaboration over shared interests with friends or acquaintances, as it helped them build community IRL and evolve friendships.

Teen value 2

Self expression

Teens express themselves through labels, interests, or hobbies. Experimenting with these are crucial for discovering their sense of self and bonding with their peers

Teen value 3


Teens wanting to make new friends with others who share the same values, beliefs, and interests so they can be their true selves. But, starting interactions on IG felt risky and effortful.

The goal is to create a feature that is lightweight and allows teens to authentically express themselves

Profile Bio-interests

Expressive; Teens are able to list their interests on their profile
Teens are able to see their friends interests and can bond over them

Though self-expression is a value we wanted to focus on, the profile page is not a high traffic page.

How can we evolve this concept further?

Bio-interests stickers

Encourages teens to use the bio-interest feature to get this sticker
This sticker also acts as a tag; allowing users to browse public stories with this sticker