Teens feel that instagram has become too high pressured and is opting for apps that feel more lightweight and authentic like snapchat or Tik Tok.
In response, Meta put together the Youth Experience team to build new 0-1 features and identify and build innovative experiences that meet the evolving needs of teens.
Teen value 1
Teens value connection and collaboration over shared interests with friends or acquaintances, as it helped them build community IRL and evolve friendships.
Teen value 2
Teens express themselves through labels, interests, or hobbies. Experimenting with these are crucial for discovering their sense of self and bonding with their peers
Teen value 3
Teens wanting to make new friends with others who share the same values, beliefs, and interests so they can be their true selves. But, starting interactions on IG felt risky and effortful.
The goal is to create a feature that is lightweight and allows teens to authentically express themselves
Though self-expression is a value we wanted to focus on, the profile page is not a high traffic page.
How can we evolve this concept further?