Delta fitting event

─── 2018
Delta was looking for a way to drum up employee support around their new uniforms. Our solution is a personalized fitting event
Delta Air Lines is a premiere American flagship carrier. To reflect their status, Delta worked with Zac Posen to refresh uniforms for over 30,000 employees.​ The challenge was to conceptualize a historic in-person fitting event showcasing Zac Posen’s designs to over 30,000 employees across 16 cities domestically and internationally.​ From runways to personal fitters, we curated a seamless branded journey that encouraged engagement and inspired pride among Delta employees.
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The concept

A gradient from Delta Red to Passport Plum to Delta Blue was used to communicate the choice for the color.

1. Pre Event

  • + Registration
  • + Invitation
  • + Before Photo
  • + Social Media Engagement on Facebook, SkyHub, & Workplace

2. History Wall

  • + See past and present uniforms

3. Check In + Waiting Lounge

  • + Coat and luggage check
  • + Receive Delta Style Guide
  • + Seating and Socialization

4. Widget + Retail Display

  • + Mannequin display
  • + New Uniform Display
  • + Accessories and Product

5. Fitting Room

  • + Concierge introduction
  • + Uniform fitting

6. Wear Fit Test

  • + Interactive uniform functionality test

7. Social Media + Interactive Wall

8. Ordering Process

9. Transformed Overnight

Circulation and block diagrams

A gradient from Delta Red to Passport Plum to Delta Blue was used to communicate the choice for the color.

1. Pre Event

2. History Wall

3. Waiting Area

3. Retail Display

4. Runway

5. Wear Fit Test

7. Ordering Wall

6. Interactive Wall