ENVIRONMENTAL BRANDING
Project 6
6/10

2019

WONDERFRUit
MUSIC
FESTIVAL

About
Wonderfruit is an annual arts, music and lifestyle festival that takes place in Pattaya, Thailand. As a multi-sensory experience, the festival benefits greatly from this socially conscious focus, and as a result, emerges as a destination festival in Thailand – the motherland of destination travel for backpackers and expats alike. ​The current festival branding does not reflect the core values of experiencing a simpler and natural state of being and reconnecting to our common mother. Through use of tactile materials and hand drawn imagery, and bright natural colors, I hope to create an atmosphere that is warm, inviting, and feels authentic.
Roles
Concept
Design
Interactive Design
User Experience

Biodegradable
Moss Graffiti

To promote the festival around the city, biodegraded-able graffiti grown from moss is applied to walls around populous parts of Thailand's city centers.

To align with the festival's carbon-negative ethos, moss is a natural material that naturally deteriorates after the festival is over.

Festival Pass Packets

All guests will receive a packet made of biodegradable seed paper that contains their RFID bracelet. There is additional information about downloading the festival app and instructions on how to turn seed paper into a healthy plant!

Website and App