ENVIRONMENTAL BRANDING
Project 4
4/10

2017

DELTA FITTING
EVENT

About
Delta Air Lines is a premiere American flagship carrier. To reflect their status Delta worked with Zack Posen to design high performance stylized uniforms for over 30,000 employees.​ The challenge was to conceptualize a historic in-person fitting event showcasing Zac Posen’s designs to over 30,000 employees across 16 cities both domestically and internationally.​ We strove to To curate a seamless branded journey that creates anticipation, engagement, and personalization during the fitting event to inspire a sense of pride and community among Delta employees while wearing their new uniform.
Roles
Concept
Design
Interactive Design
User Experience

A gradient from Delta Red to Passport Plum to Delta Blue was used to communicate the choice for the color.

User Journey

1. Pre Event

  • + Registration
  • + Invitation
  • + Before Photo
  • + Social Media Engagement on Facebook, SkyHub, & Workplace

2. History Wall

  • + See past and present uniforms

3. Check In + Waiting Lounge

  • + Coat and luggage check
  • + Receive Delta Style Guide
  • + Seating and Socialization

4. Widget + Retail Display

  • + Mannequin display
  • + New Uniform Display
  • + Accessories and Product

5. Fitting Room

  • + Concierge introduction
  • + Uniform fitting

6. Wear Fit Test

  • + Interactive uniform functionality test

7. Social Media + Interactive Wall

  • + Community support
  • + Networking
  • + Photobooth

8. Ordering Process

  • + Change out of uniform
  • + Digital ordering
  • + Checkout
  • + Receive branded eco-bag

9. Transformed Overnight

  • + Receive uniforms in branded Lands' End bag with Thank You note

Circulation and Block Diagrams

1. Pre Event

2. History Wall

3. Waiting Area

3. Retail Display

4. Runway

5. Wear Fit Test

7. Ordering Wall

6. Interactive Wall