ENVIRONMENTAL BRANDING
Project 5
5/10

2017

ADLER HALL
PLACEMAKING

About
In creating environmental graphics for SCAD’s Graphic Designer building, Adler Hall, I wanted to play with perspective using bold typographic elements and colors. The colors black and yellow were chosen because they are SCAD’s colors.​Adler lacked visual cohesion in its previous environmental graphic identities and this is something I chose to focus on to remedy. Each hallway or space exhibit different elements but there is a very apparent common thread that runs through all the spaces.
Roles
Concept
Design
Interactive Design
User Experience